“May contain trace amounts of AI”
Reports 30.07.2026
With the SHOOTME agency, we have prepared a publication on the obligation to label content generated using AI systems.
How to properly comply with the AI transparency obligation, how to interpret the concept of “deep fakes,” what is covered by the exception under the “artistic clause,” and how specifically AI materials should be labelled—none of this is simple, and it can raise lots of doubts.
The publication arose following a webinar organised jointly with the SHOOTME production house and creative agency, and the specialised unit SHOOTME AI Labs.
It presents our position on these issues following the release of the final version of the AI Transparency Guidelines by the European Commission, but before the regulations on labelling of AI-generated content enter into force.
