Intellectual property protection on the alcoholic beverages market

Can an advertiser run afoul of the alcohol advertising rules by advertising simple fruit juice? How can producers demonstrate the renown of a trademark for spirits? Is it permissible to allude to geography when the product has little in common with the region? What rules govern the permissible use of famous names for products? Can the name of an alcoholic beverage be misleading? Can the popularity of a brand result in loss of trademark? How to deal with counterfeiting? These are just a few of the issues discussed in our report. Read it in good cheer.